Top 5 Photo and Video Apps on iOS in New Zealand, Q4 2022

In the fourth quarter of 2022, the top 5 photo and video apps on iOS in New Zealand showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Below, we delve into the specifics for each app.

CapCut - Video Editor from Bytedance Pte. Ltd experienced fluctuating weekly downloads, starting at approximately 3.3K at the beginning of October and peaking at around 15.4K in mid-December. Weekly revenue saw a significant increase towards the end of the quarter, reaching about $53 in the final week of December. Active users also showed a consistent rise, starting from 65.5K and ending the quarter with around 100.6K.

Instagram maintained a relatively stable number of weekly downloads, fluctuating between 5K and 7.8K. The app's weekly revenue peaked at roughly $738 in late November, with active users hovering around the 800K mark throughout the quarter.

YouTube: Watch, Listen, Stream by Google saw consistent weekly downloads, with a notable spike to 9.6K in the last week of December. Weekly revenue remained strong, peaking at approximately $51K in late November. The app's active users, however, showed a slight decrease from around 2M at the start of the quarter to about 1.9M by the end.

Snapchat from Snap, Inc. had weekly downloads ranging between 3.3K and 6.3K. The app's revenue saw an increase, particularly in mid-December, reaching about $9.4K. Active users remained fairly stable, ending the quarter at around 740K.

Lensa AI: photo & video editor by Prisma labs, inc. experienced a dramatic rise in weekly downloads, peaking at approximately 16.5K in early December. The app's weekly revenue surged to around $28.9K in the same period. Active users followed a similar trend, increasing significantly to around 20.5K in early December before stabilizing at 4.5K towards the end of the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.